What’s more invigorating than riding a luge? Swallowing an Xtra Strength Vicks Vapor Drop, of course.

We worked alongside Prodigious Singapore and our friends at Heckler to create this charmingly irreverent TVC that is a literal breath of fresh air.

Director Dean Friske brought the ordinary and extraordinary to life, alongside producers Avril Dunn & Cielo Croci and a cracking team of technicians. Practical effects and CG were combined to create this humorous spot that zips along faster than a Jamaican bobsled team.