Elastic Group

VICKS

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CHALLENGE

Vicks and Publicis Singapore presented us the opportunity, to travel to the Philippines and produce this touching doco-drama piece as part of their Touch of Care campaign. We tell the humbling story of Jason and Pamela, who unite in the most unfortunate of circumstances. Despite life’s hurdles, the pair’s love and care for each other remains unbreakable. One of our most rewarding projects became one of our most successful, gaining over 12 million of views on Youtube within weeks of its release.

INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

RESULTS

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.
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VICKS // TOUCH OF CARE - PHILIPPINES

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LONG WAY HOME

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