Elastic Group

TOYOTA

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CHALLENGE

Toyota has been supporting local youth football programs in Thailand, Cambodia and Vietnam for many years now, providing opportunities for young players to reach their goal of being the best footballers they can be. Toyota wanted to demonstrate the benefits of the program via their Start your Impossible campaign. We followed some incredible kids across beautiful locations , telling their stories about how football has made a difference to them, their families and the wider community.

INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

RESULTS

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.
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TOYOTA - VIETNAM

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TOYOTA // THAILAND

OTHER WORK

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