Elastic Group

SAMSUNG

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DESCRIPTION

We produced a livestream production that would broadcast live on Samsung’s YouTube channel to 53k Youtube subscribers. The show featured a national competition encouraging primary and high school students to submit their invention ideas to go into the running to win a range of STEM-inspired prizes. In addition to the live show, we produced short and longform content in the lead up to the event featuring specific fields in STEM. The livestream generated a total of 30k views on Youtube, as well as collected more than 5000 entries for the competition.

RESULTS

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.

INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

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H&M // HOLIDAY CAMPAIGN

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