Elastic Group

LEGO

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DESCRIPTION

Anthony & James are real LEGO masters, and the best of mates. They build incredible, fully functional, working machines solely made out of LEGO, and it is this passion that brought them together. Despite living 750kms apart in different states, the power of the brick and their love of LEGO machines has formed an unbreakable bond between them, a fantastic story of friendship that we had the pleasure of capturing.. and a lot of fun playing with LEGO along the way..

INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

RESULTS

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.
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LEGO // REBUILD THE WORLD

OTHER WORK

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