Elastic Group

KIA

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DESCRIPTION

Focused around the concept ‘unleash the beast’ we created a campaign to launch the all new Kia Sportage. Featuring dynamic shots cut to the brand track ‘Run for your life’ the TVC’s are designed to celebrate the wild side of the new Sportage. The campaign consisted of a series of stills as well as TVC’s for use on digital and broadcast channels.

INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

RESULTS

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.
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KIA // SPORTAGE - UNLEASHED INTERIOR

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KIA // SPORTAGE - UNLEASHED EXTERIOR

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