Elastic Group

KIA

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DESCRIPTION

To celebrate the new Kia EV6 electric crossover SUV, as well as the festive season, we created two TVC’s to be used across broadcast & digital. The TVC’s focused on the key features of the impressive EV6, from the bold distinctive exterior, innovative interior design, through to whisper quiet operation and the ability to reverse charge. This is movement that inspires.

INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

RESULTS

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.
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KIA // SILENT NIGHT

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KIA // EV6 - HAPPY HOLIDAYS

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