Elastic Group

KIA

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DESCRIPTION

Working with the team at Kia Motors Australia on the new Kia Sorento launch, Our 3D team brought to life Kia City for a series of safety videos that showcased the new features available on the car. The animations were designed for multiple uses across training, dealerships and new owners to help them understand the different functions of the features and how they make the Kia driving and ownership experience a great one.

INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

RESULTS

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.
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KIA // SORENTO SAFETY ANIMATIONS

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