Elastic Group

H&M

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DESCRIPTION

It’s holiday season. Time to shed the layers and feel the sun on your skin, the salt in your hair. Take time off, time out. Celebrate. Chill. Party. Connect with your friends, your family and the family you’ve chosen. Hear the sounds of summer. Waves crashing. Cricketers cheering. Music pumping. Laughter. Feel good. Look good. Surround yourself with the things you love. Enjoy. This is the call to summer.

INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

RESULTS

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.
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H&M // HOLIDAY CAMPAIGN

OTHER WORK

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