Elastic Group

HEINZ

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DESCRIPTION

These ads for Heinz Tomato Ketchup were targeted at those who were willing to invest more in food and drove consideration amongst those open to trading up from tomato sauce to Heinz Tomato Ketchup as a premium sauce. To do this the campaign broke down the barrier to liking through building associations with the Australian culture. This campaign featured the radio duo Fitzy and Wippa and drove the message ‘thicker is tastier’. With the main focus on tapping into the Aussie culture and making the consumers engaged enough to go to the store and purchase Heinz Tomato Ketchup. The campaign include 2 main TVC’s in 30″ and 15″ and a suite of content for their website and social channels.

INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

RESULTS

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.
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HEINZ // UPGRADE

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