Elastic Group

ELECTROLUX

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DESCRIPTION

To promote the new Electrolux air purifier we created a series of feature led videos to showcase the product. Reflecting the aspirational and premium style that defines the Electrolux brand, as well as a sophisticated colour palette to drive visual identity and recognition. Created for the APAC region the videos were designed to illustrate how the new air purifier provides cleaner fresher air for you and your family.

INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

RESULTS

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.
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ELECTROLUX // ULTIMATE HOME

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