Elastic Group

E.G.E.L

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DESCRIPTION

The Hydroxy Airless Combustion System (HACS), is a new technology that could completely change waste disposal as we know it. Without giving too much away, E.G.E.L have worked many years to create a system that converts waste into energy. Feeling inspired, we had a lot of fun letting our creativity flow with this explainer animation.

INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

RESULTS

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.
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E.G.E.L // HACS

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