Elastic Group

CONNECT HEARING

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DESCRIPTION

Featuring brand ambassador Osher Gunsberg we created this fun campaign for Connect Hearing. Recreating some of Osher’s famous looks, he tells us his story of navigating life with hearing issues. The campaign consisted of TVC’s for broadcast & online, with the CTA encouraging people to take the free online hearing test.

INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

RESULTS

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.
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CONNECT HEARING // OSHER GUNSBERG

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