Elastic Group

GRAND SEIKO

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DESCRIPTION

To celebrate the opening of Grand Seiko’s Sydney Boutique, we had the pleasure of teaming up with DOQ to create a slick and sophisticated series of online content.

We had a lot of fun experimenting with different shots and techniques to showcase these premium timepieces. A watch enthusiast’s dream!

INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

RESULTS

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.
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GRAND SEIKO // BOUTIQUE

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