Engaged by NTIA and digital publisher TimeOut we were asked to design and create one of Sydney’s newest and most exciting entertainment precincts. The York, Clarence and Kent laneways are a hub of amazing bars, eats and events but it needed a new brand identity to attract punters back into the area. 

To do this we developed a new visual identity for YCK including a logo, branding & style guide. We also created a website to promote the grand opening of the ‘new’ district as well as social assets and display banners for exclusive YCK events over the launch period.