Elastic Group

TWENTYFIVEFOUR

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CHALLENGE

To launch a new veteran owned coffee brand on Anzac Day, while communicating to our audience what the brand stands for.

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INSIGHT

Our defence forces are always there to serve, whether it’s national security, bushfires or even COVID, they’re on the frontline and helping our communities.


THE IDEA

The traits that those on the frontline possess are at the core of what TWENTYFIVEFOUR stand for, so we are redefining what it means to be an Aussie Trooper. TWENTYFIVEFOUR is born from defence, but it speaks to a wider audience than that. It’s for all Troopers, by Troopers. 

RESULTS​

Launching on Anzac Day with the Coin Toss for a Cause raffle, the campaign was designed to reinforce the brand ethos that TWENTYFIVEFOUR don’t just create good product, they are a force for good, raising awareness of the brand in market as well as those charities it supports. 

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OTHER WORK

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