Elastic Group

NTIA

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CHALLENGE

After months of silence in our community over lockdown we needed to re-educate residents that the returning sounds in our neighbourhood are positive and not just ‘noise’.

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INSIGHT

Where we live is part of our identity. The community we live in and the sounds within it are what makes up not just the neighbourhood’s identity but our own too.


THE IDEA

You hear us and we hear you. Breaking through the ‘us & them’ mentality the campaign was designed to create a friendly open channel of communication. Celebrating the end of lockdown and embracing a renewed sense of community. The design is bold, proud and interconnected, with friendly and human accents to emphasise the messaging to speak and be heard.

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RESULTS​

Earned media reach ~37m (and counting), ~$500k oOh Media value +1.2m reach, Trade support 75 venues across NSW and counting, +50k Time Out media value +300k reach, Consumer media coverage across 9x radio stations, 5x TV networks, 2x major news publications.

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OTHER WORK

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