Elastic Group

NTIA

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CHALLENGE

COVID safe behaviours are counterintuitive to social norms, making them easy for patrons to forget. For struggling venues it’s tempting to disregard regulations in pursuit of income. Months of changing rules also caused confusion about venue requirements.

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INSIGHT

In order to mitigate risk of COVID 19 NSW needed to adjust to a new normal. Industry and individuals need to be vigilant and proactive.


THE IDEA

A consumer-facing campaign that models good behaviours and drives meaningful change with how we interact at venues. This campaign normalises positive behavioural change and drives a memorable adapted going out ritual.

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RESULTS​

Earned media reach ~37m (and counting), ~$500k oOh Media value +1.2m reach, Trade support 75 venues across NSW and counting, +50k Time Out media value +300k reach, Consumer media coverage across 9x radio stations, 5x TV networks, 2x major news publications.

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NTIA // CHECK CHECK CHECK

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