Elastic Group

MAXIGENES

Play Video

CHALLENGE

Although milk powder is widely popular across Asia, locally consumers still overwhelmingly prefer fresh, and we needed to talk to appeal to both markets.

2

INSIGHT

The popularity of cooking shows have created a generation of budding home chefs, with Gen Y leading the home cooking revolution.

THE IDEA

Showcase the various ways that milk powder can be not only a convenient option but the secret ingredient in your home cooking, for anything from savoury to sweet.

3_077A0397

RESULTS​

A successful campaign that was distributed across Asia & Australia via social, eDM & website. Consisting of a range of creative assets from a master TVC, short recipe videos, stills, and recipes.

transaprent bg
Play Video

MAXIGENES // MILK

OTHER WORK

LET'S TALK