Elastic Group

KIA

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CHALLENGE

 In a cluttered large SUV segment, Sorento awareness and consideration was low compared to mainstream players. We needed to close the gap between current perception and reality of the new Sorento.

1

INSIGHT

Once the Sorento makes it onto a consumer’s consideration list conversion is high due to the class leading features.

THE IDEA

Feature led content series that heroes the car first and foremost. Using storytelling and personality we elevate the brand and flagship model.

5

RESULTS​

The campaign was well received across audiences, with both social engagement and sales lifting during the campaign period.

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KIA // SORENTO - INTERIOR & MUD

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KIA // SORENTO - TERRAIN MODE

OTHER WORK

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