CHALLENGE
In a cluttered large SUV segment, Sorento awareness and consideration was low compared to mainstream players. We needed to close the gap between current perception and reality of the new Sorento.
INSIGHT
Once the Sorento makes it onto a consumer’s consideration list conversion is high due to the class leading features.
THE IDEA
Feature led content series that heroes the car first and foremost. Using storytelling and personality we elevate the brand and flagship model.
RESULTS
The campaign was well received across audiences, with both social engagement and sales lifting during the campaign period.
Play Video
KIA // SORENTO - INTERIOR & MUD
Play Video