Elastic Group

KIA

Play Video

DESCRIPTION

We’ve had the pleasure of working with Kia to produce a range of stills for the Kia family of cars. From Sportage, Cerato and Stinger, right through to the new EV6, our stills have spanned across some incredible locations with some incredible cars. Drawing on the brand positioning ‘movement that inspires’ the stills reflect the new brand look & feel for Kia.

2_TwentyFiveFour_Poster-mockup_01_In-situ

INSIGHT

Our defence forces are always there to serve, whether it’s national security, bushfires or even COVID, they’re on the frontline and helping our communities.


THE IDEA

The traits that those on the frontline possess are at the core of what TWENTYFIVEFOUR stand for, so we are redefining what it means to be an Aussie Trooper. TWENTYFIVEFOUR is born from defence, but it speaks to a wider audience than that. It’s for all Troopers, by Troopers. 

RESULTS​

Launching on Anzac Day with the Coin Toss for a Cause raffle, the campaign was designed to reinforce the brand ethos that TWENTYFIVEFOUR don’t just create good product, they are a force for good, raising awareness of the brand in market as well as those charities it supports. 

transaprent bg
Play Video

NTIA // CHECK CHECK CHECK

OTHER WORK

LET'S TALK