Elastic Group

HANSON

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DESCRIPTION

To help promote Hanson’s range of decorative & polished concrete products we were tasked with creating a new visual identity for the Imagecrete range. 

Starting with a new logo and visual identity, we then rolled out across brochures, website assets and social media. The design reflects the refined architectural nature of the products while connecting to the parent brand Hanson.

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INSIGHT

In order to mitigate risk of COVID 19 NSW needed to adjust to a new normal. Industry and individuals need to be vigilant and proactive.


THE IDEA

A consumer-facing campaign that models good behaviours and drives meaningful change with how we interact at venues. This campaign normalises positive behavioural change and drives a memorable adapted going out ritual.

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RESULTS​

Earned media reach ~37m (and counting), ~$500k oOh Media value +1.2m reach, Trade support 75 venues across NSW and counting, +50k Time Out media value +300k reach, Consumer media coverage across 9x radio stations, 5x TV networks, 2x major news publications.

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NTIA // CHECK CHECK CHECK

OTHER WORK

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