Hanson, one Australia’s leading building & construction material companies and part of the HeidelbergCement Group global network, engaged us to refresh their brand for the local market. 

To lay the foundation for the refresh we first worked with the local team to establish their brand strategy including the company vision, mission, purpose and value proposition.

This work then informed the development of a 2020 content strategy including a new brand communications platform, and extensive brand guidelines to take them into 2021 and beyond.