Elastic Group

HANSON

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DESCRIPTION

Hanson, one Australia’s leading building & construction material companies and part of the HeidelbergCement Group global network, engaged us to refresh their brand for the local market. 

To lay the foundation for the refresh we first worked with the local team to establish their brand strategy including the company vision, mission, purpose and value proposition.

This work then informed the development of a 2020 content strategy including a new brand communications platform, and extensive brand guidelines to take them into 2021 and beyond.

2_ETTB

INSIGHT

In order to mitigate risk of COVID 19 NSW needed to adjust to a new normal. Industry and individuals need to be vigilant and proactive.


THE IDEA

A consumer-facing campaign that models good behaviours and drives meaningful change with how we interact at venues. This campaign normalises positive behavioural change and drives a memorable adapted going out ritual.

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RESULTS​

Earned media reach ~37m (and counting), ~$500k oOh Media value +1.2m reach, Trade support 75 venues across NSW and counting, +50k Time Out media value +300k reach, Consumer media coverage across 9x radio stations, 5x TV networks, 2x major news publications.

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NTIA // CHECK CHECK CHECK

OTHER WORK

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