Elastic Group

GRANT BURGE

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CHALLENGE

We needed to stand out and create cut through in a saturated category, but a short turnaround meant that we needed to shoot the campaign in the depths of winter, when the wine is already maturing in bottles and the vines bare.

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INSIGHT

When it comes to wine, it’s personal. The people behind the wines are indeed craftsmen but for them it’s more than that, it’s intuition, it’s a feeling.


THE IDEA

Using the bare vines to set the mood and create a visually rich look & feel, we showcased the passions of the Winemaker & Viticulturist. The visuals and soundscape were designed to be striking & emotive, capturing maximum attention and reinforcing Burge as a premium brand. The campaign consisted of a TVC for digital & cinema, social videos, & stills.

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GRANT BURGE // REDS 30

OTHER WORK

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