Elastic Group

DAIKIN

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CHALLENGE

To celebrate Daikin’s 50th anniversary in Australia we were tasked with createing a special 50 year logo to commemorate the milestone.

The 50 year logo was to be used across all ATL and BTL comms, including a special event at Sydney Town Hall to celebrate the occasion. With a bold large 50 as the focus we wanted to convey the anniversary and invite consumers to celebrate.

The logo was utilised across TVC, OOH, digital, print, as well as banners, flags, lanyards and even vehicle wraps.

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INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

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RESULTS​

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.
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DAIKIN // PURE COMFORT 60

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DAIKIN // PURE COMFORT 30

OTHER WORK

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