Category: Studios

Head & Shoulders, for dudes and their duderuff. Working with the team at Prodigious Singapore we produced this fun mockumentary for Head & Shoulders featuring Mark, our lovable protagonist who suffered with dudedruff until he found H&S. The campaign featured the hero longform content piece as well as 30, 15 & 6sec digital TVC’s for VOD & digital.

We were lucky enough to tell the story of the Melbourne Cup, that’s right the actual cup that Pallion produces for the big day. Every year a new cup is created and it’s a meticulous process that takes place over many months involving specialist technicians, gold sourced from the Kirkland Lake Gold mine, then refined at ABC Bullion before carefully crafted at WJ Sanders. This is the story of the cup.

Heineken 0.0 gives beer drinkers more choice, so ‘now you can’ enjoy a great-tasting beer without the alcohol! Momentum Worldwide came up with the idea to serve Heineken 0.0 via an innovative bar concept. The Heineken Zer0.0 Contact Bar uses robots to serve consumers to keep human contact to a minimum… and we jumped at the idea when they asked us to bring it to life. We worked with mechanical engineering students from The Sydney of University to create a fun social piece that combines Las Vegas swagger with robotic precision.

This campaign was created around the disappointing insight that 57% of women stop playing sport by the age of 24. Pantene wanted to address this issue and put their support behind women’s sport through the Ribbon of Strength.

Three incredible female athletes fronted the campaign, all passionate about their chosen sports and their wishes to have more participation from women in sport. Working collaboratively with Herd MSL, this was an incredible campaign to work on and bring the script to life, creating a powerful piece of content that has been well received by audiences.

The campaign included multiple deliveries for each channel to maximise the footprint and reach as many eyeballs as possible, helping to raise awareness of women in sport and promote Pantene’s Strong is Beautiful message.

‘Bloody Oath’ is a national campaign for the Australian Red Cross Lifeblood, asking Australians around the country from all walks of life and diverse backgrounds to take the Bloody Oath – an important promise to be a regular blood donor. Elastic was engaged by Leo Burnett to produce the campaign, which ran across BVOD, social and OOH.

Featuring brand ambassador Osher Gunsberg we created this fun campaign for Connect Hearing. Recreating some of Osher’s famous looks, he tells us his story of navigating life with hearing issues. The campaign consisted of TVC’s for broadcast & online, with the CTA encouraging people to take the free online hearing test.

These ads for Heinz Tomato Ketchup were targeted at those who were willing to invest more in food and drove consideration amongst those open to trading up from tomato sauce to Heinz Tomato Ketchup as a premium sauce. To do this the campaign broke down the barrier to liking through building associations with the Australian culture. This campaign featured the radio duo Fitzy and Wippa and drove the message ‘thicker is tastier’. With the main focus on tapping into the Aussie culture and making the consumers engaged enough to go to the store and purchase Heinz Tomato Ketchup. The campaign include 2 main TVC’s in 30″ and 15″ and a suite of content for their website and social channels.

To promote the new Electrolux air purifier we created a series of feature led videos to showcase the product. Reflecting the aspirational and premium style that defines the Electrolux brand, as well as a sophisticated colour palette to drive visual identity and recognition. Created for the APAC region the videos were designed to illustrate how the new air purifier provides cleaner fresher air for you and your family.

Anthony & James are real LEGO masters, and the best of mates. They build incredible, fully functional, working machines solely made out of LEGO, and it is this passion that brought them together. Despite living 750kms apart in different states, the power of the brick and their love of LEGO machines has formed an unbreakable bond between them, a fantastic story of friendship that we had the pleasure of capturing.. and a lot of fun playing with LEGO along the way..

Toyota has been supporting local youth football programs in Thailand, Cambodia and Vietnam for many years now, providing opportunities for young players to reach their goal of being the best footballers they can be. Toyota wanted to demonstrate the benefits of the program via their Start your Impossible campaign. We followed some incredible kids across beautiful locations , telling their stories about how football has made a difference to them, their families and the wider community.