Elastic Group

Category: Rapid Campaigns

Rapid Campaign Works

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Rapid Campaigns

GRAND SEIKO

GRAND SEIKO

BOUTIQUE

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DESCRIPTION

To celebrate the opening of Grand Seiko’s Sydney Boutique, we had the pleasure of teaming up with DOQ to create a slick and sophisticated series of online content.

We had a lot of fun experimenting with different shots and techniques to showcase these premium timepieces. A watch enthusiast’s dream!

INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

RESULTS

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.
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GRAND SEIKO // BOUTIQUE

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Rapid Campaigns

BLACKMORES

BLACKMORES

EMBRACE THE CHANGE

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CHALLENGE

At the height of COVID and its ongoing lockdown we identified that the Blackmores community wanted to see positive messaging that gave them hope, encouragement and was reflective of their current lives. However, with heavy restrictions, this made it almost impossible to shoot.

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INSIGHT

Through market research, we identified that melancholy COVID messages had created fatigue, which was compounded by high repetition of similar messaging across various categories in the market.

THE IDEA

Taking the audience insight into account and overlaying it with the objective of connecting with the Blackmores community on an emotional level we identified that an uplifting and relatable message was required to drive cut through.

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RESULTS

The result was a Blackmores centric human story that captured real moments that saw the new values our community discovered during COVID being; health, family, friends and the way they work, live and connect. It connected Blackmores to their community and consumers in a highly personal way that stepped out of the melancholy messaging in the market at the time. The content was seeded through organic posting, therefore, was intended to be viewed by those who are highly engaged with Blackmores already.

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BLACKMORES // EMBRACE THE CHANGE

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