Elastic Group

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Studios

HEAD & SHOULDERS

HEAD & SHOULDERS

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DESCRIPTION

Head & Shoulders, for dudes and their duderuff. Working with the team at Prodigious Singapore we produced this fun mockumentary for Head & Shoulders featuring Mark, our lovable protagonist who suffered with dudedruff until he found H&S. The campaign featured the hero longform content piece as well as 30, 15 & 6sec digital TVC’s for VOD & digital.

INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

RESULTS

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.
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HEAD & SHOULDERS // DUDERUFF

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Studios

PALLION

PALLION

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We were lucky enough to tell the story of the Melbourne Cup, that’s right the actual cup that Pallion produces for the big day. Every year a new cup is created and it’s a meticulous process that takes place over many months involving specialist technicians, gold sourced from the Kirkland Lake Gold mine, then refined at ABC Bullion before carefully crafted at WJ Sanders. This is the story of the cup.

INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

RESULTS

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.
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PALLION // MELBOURNE CUP

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Creative

HANSON

HANSON

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Hanson, one Australia’s leading building & construction material companies and part of the HeidelbergCement Group global network, engaged us to refresh their brand for the local market. 

To lay the foundation for the refresh we first worked with the local team to establish their brand strategy including the company vision, mission, purpose and value proposition.

This work then informed the development of a 2020 content strategy including a new brand communications platform, and extensive brand guidelines to take them into 2021 and beyond.

2_ETTB

INSIGHT

In order to mitigate risk of COVID 19 NSW needed to adjust to a new normal. Industry and individuals need to be vigilant and proactive.


THE IDEA

A consumer-facing campaign that models good behaviours and drives meaningful change with how we interact at venues. This campaign normalises positive behavioural change and drives a memorable adapted going out ritual.

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RESULTS​

Earned media reach ~37m (and counting), ~$500k oOh Media value +1.2m reach, Trade support 75 venues across NSW and counting, +50k Time Out media value +300k reach, Consumer media coverage across 9x radio stations, 5x TV networks, 2x major news publications.

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NTIA // CHECK CHECK CHECK

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Studios

HEINEKEN

HEINEKEN

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Heineken 0.0 gives beer drinkers more choice, so ‘now you can’ enjoy a great-tasting beer without the alcohol! Momentum Worldwide came up with the idea to serve Heineken 0.0 via an innovative bar concept. The Heineken Zer0.0 Contact Bar uses robots to serve consumers to keep human contact to a minimum… and we jumped at the idea when they asked us to bring it to life. We worked with mechanical engineering students from The Sydney of University to create a fun social piece that combines Las Vegas swagger with robotic precision.

INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

RESULTS

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.
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HEINEKEN // ZERO

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Careers

Digital Art Director

DIGITAL ART DIRECTOR

MELBOURNE

$100,000

FULL TIME

MELBS001

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Studios

PANTENE

PANTENE

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DESCRIPTION

This campaign was created around the disappointing insight that 57% of women stop playing sport by the age of 24. Pantene wanted to address this issue and put their support behind women’s sport through the Ribbon of Strength.

Three incredible female athletes fronted the campaign, all passionate about their chosen sports and their wishes to have more participation from women in sport. Working collaboratively with Herd MSL, this was an incredible campaign to work on and bring the script to life, creating a powerful piece of content that has been well received by audiences.

The campaign included multiple deliveries for each channel to maximise the footprint and reach as many eyeballs as possible, helping to raise awareness of women in sport and promote Pantene’s Strong is Beautiful message.

2018.10.8_Pantene Ribbon Of Strength_ 117

INSIGHT

Research revealed over half of all women stopped playing sport by their mid 20s. The biggest barrier – lack of confidence and self-doubt.


THE IDEA

A simple piece of fabric that helps women send a message of strength and confidence. The Ribbon is braided into the hair – a physical and metaphorical symbol to encourage greater female participation in sport. In year one, three sporting legends shared their messages of strength, and inspired thousands of women at grassroots communities across Australia to join them. In year two the brand partnered with the Westfield Matilda’s to explore criticism and judgement about women in sport. And in year three, we partnered with Sydney Mardi Gras to tell the story of LGBTQI athletes.

2018.10.4_Pantene Ribbon Of Strength_ 38

RESULTS

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.
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PANTENE // RAINBOW ROS

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PANTENE // RIBBON OF STRENGTH

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Studios

LIFEBLOOD

LIFEBLOOD

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DESCRIPTION

‘Bloody Oath’ is a national campaign for the Australian Red Cross Lifeblood, asking Australians around the country from all walks of life and diverse backgrounds to take the Bloody Oath – an important promise to be a regular blood donor. Elastic was engaged by Leo Burnett to produce the campaign, which ran across BVOD, social and OOH.

INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

RESULTS

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.
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LIFEBLOOD // BLOODY OATH

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Studios

CONNECT HEARING

CONNECT HEARING

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DESCRIPTION

Featuring brand ambassador Osher Gunsberg we created this fun campaign for Connect Hearing. Recreating some of Osher’s famous looks, he tells us his story of navigating life with hearing issues. The campaign consisted of TVC’s for broadcast & online, with the CTA encouraging people to take the free online hearing test.

INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

RESULTS

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.
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CONNECT HEARING // OSHER GUNSBERG

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Studios

HEINZ

HEINZ

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DESCRIPTION

These ads for Heinz Tomato Ketchup were targeted at those who were willing to invest more in food and drove consideration amongst those open to trading up from tomato sauce to Heinz Tomato Ketchup as a premium sauce. To do this the campaign broke down the barrier to liking through building associations with the Australian culture. This campaign featured the radio duo Fitzy and Wippa and drove the message ‘thicker is tastier’. With the main focus on tapping into the Aussie culture and making the consumers engaged enough to go to the store and purchase Heinz Tomato Ketchup. The campaign include 2 main TVC’s in 30″ and 15″ and a suite of content for their website and social channels.

INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

RESULTS

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.
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HEINZ // UPGRADE

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Rapid Campaigns

GRAND SEIKO

GRAND SEIKO

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DESCRIPTION

To celebrate the opening of Grand Seiko’s Sydney Boutique, we had the pleasure of teaming up with DOQ to create a slick and sophisticated series of online content.

We had a lot of fun experimenting with different shots and techniques to showcase these premium timepieces. A watch enthusiast’s dream!

INSIGHT

Australia is unique. Our country is vast, with varied climates and extreme conditions, and Daikin’s range of products have been specifically designed with Australian homes in mind.

THE IDEA

For 50 years Daikin have been delivering pure comfort for Australians, no matter where they call home.

RESULTS

With strong sales Daikin have successfully maintained their #1 Air Conditioning brand position in market. The integrated campaign consisted of TVC’s, social assets, display, OOH as well as a 50yr anniversary logo. As part of the extended campaign our dynamic DOOH also won Best Use of Digital in the Outdoor Media Association’s Creative Competition.
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GRAND SEIKO // BOUTIQUE

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